Why Use a Whiteboard Video
Recipe for a Whiteboard Video
1
TAKE
1 IDEA
Overview of new product
Process to teach
Business introduction
Personnel ’get to know’ highlight
2
ADD A BATCH OF
WORDS DESCRIBING THE IDEA
Keywords
Process steps/description
Full script
3
MIX IN SOME FUN AND
SUPPORTIVE DRAWINGS
Stock drawings
Existing drawings or logos
Custom artwork from graphic artist
4
STIR UNTIL A LOGICAL
STORY BECOMES APARANT
Take elements and organize into a flow or story that leads the reader/listener through the information.
5
ADD A
SPRINKLING OF HUMOR
Present in a format that gains attention, captures interest, stays top of mind
6
SIMMER
UNTIL DONE
Gain customer approval for final version, tweaking as needed.,